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No, a sponsored cryptocurrency press release is not an alternative to editorial coverage, says PR Pro
Press release distribution services, or newswire for short, have been a staple of the marketing industry for years, used by thousands of businesses as a go-to option for getting the word out.
Recently, cryptocurrency-focused distribution services have gained a lot of popularity in the blockchain space, presenting themselves as a “cheaper” way for projects to gain exposure through sponsored press releases during the dark days of crypto winter, when marketing budgets they were limited.
This article is part of CoinDesk’s Web3 Marketing package. Note: The opinions expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc. or its owners and affiliates.
The latest period of cryptocurrency stasis, which lasted from the end of 2021 until mid-2023, meant that most projects could not afford the luxury of spending thousands of dollars to promote themselves, and therefore the idea of a press release distributed to dozens of websites with a single click were interesting.
But is this shotgun approach really the most effective method for gaining PR and building the credibility and trust your project so desperately needs?
Anyone who knows how press release distribution actually works will understand why using them is often a bad idea.
While press release distribution services have partnered with dozens of cryptocurrency news outlets and can secure sponsored labeled placements on these websites, the quality and credibility of such coverage is questionable at best.
With these services, press releases are generally simply “syndicated,” meaning that while they will indeed be published by dozens of news sites, including those focused on cryptocurrencies, they will often end up being published in a non-editorial “backyard” section . of the website that gets far fewer eyeballs. The actual content will simply be a duplicate version of the original press release, without editorial review, analysis, opinions or unique interpretations of what is happening. Just a sponsored press release, with the regulatory requirement to disclose that it is basically just paid advertising, generating neither the credibility nor trust that projects seek.
Here’s an example of what it looks like on one of the most popular cryptocurrency news sites. In this case, that’s a real shame because a $15 million funding round is actually a newsworthy story and could have easily been picked up by an editorial reporter. But because it’s distributed automatically, publishers will see little point in writing a one-off article when it’s already been published. In my opinion, the company that chose the path of paid distribution made a big mistake, but it is not the only one to make such a mistake. There are numerous examples of noteworthy stories in the cryptocurrency industry that have suffered a similar fate.
But aren’t these releases also being distributed to a broader group of crypto journalists, you might ask? Surely someone will want to pick it up and cover it editorially, right?
If you’re looking for compelling coverage of your news on a reputable and perceived trustworthy site, then a direct pitch to an experienced journalist is the way to go. When your news is covered by a real journalist, it creates a sense of authenticity, conveying the idea that your story deserves readers’ attention.
A media proposal involves communicate directly with a journalist or editor to convince them that you have an authentic story that people actually want to read. The actual pitch is really just a short message that’s meant to pique their interest in your news and encourage them to write about it. It can be an effective tool for marketers, who understand that journalists are very busy and receive dozens of similar proposals every day. Therefore, their presentations are usually very concise and direct, highlighting key news points and explaining why they are interesting. They will also be tailored to the specific journalist or publication in question, demonstrating why their audience should care.
Compared to a bland list of syndicated headlines, an intriguing, personalized pitch is a million times more likely to grab journalists’ attention. And since readers will know it was written by a journalist, the resulting story will create much more credible PR.
That said, it’s important to realize that not every story deserves a straight pitch. Self-promotional company announcements without any news, such as airdrops, non-fungible token (NFT) launches, token sales, and listings, will likely not interest journalists as they are barely noteworthy. So if you absolutely must get the word out, then it might be worth trying a press release distribution service for such an announcement, or taking the owned media itinerary.
News
How Ether Spot ETF Approval Could Impact Crypto Prices: CNBC Crypto World
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CNBC Crypto World features the latest news and daily trading updates from the digital currency markets and gives viewers a glimpse of what’s to come with high-profile interviews, explainers and unique stories from the ever-changing cryptocurrency industry. On today’s show, Ledn Chief Investment Officer John Glover weighs in on what’s driving cryptocurrency prices right now and how the potential approval of spot ether ETFs could impact markets.
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Miners’ ‘Capitulation’ Signals Bitcoin Price May Have Bottomed Out: CryptoQuant
According to CryptoQuant, blockchain data shows signs that the Bitcoin mining industry is “capitulating,” a likely precursor to Bitcoin hitting a local price bottom before reaching new highs.
CryptoQuant analyzed metrics for miners, who are responsible for securing the Bitcoin network in exchange for newly minted BTC. As outlined in the market intelligence platform’s Wednesday report, multiple signs of capitulation have emerged over the past month, during which Bitcoin’s price has fallen 13% from $68,791 to $59,603.
One such sign includes a significant drop in Bitcoin’s hash rate, the total computing power that backs Bitcoin. After hitting a record high of 623 exashashes per second (EH/s) on April 27, the hash rate has fallen 7.7% to 576 EH/s, its lowest level in four months.
“Historically, extreme hash rate drawdowns have been associated with price bottoms,” CryptoQuant wrote. In particular, the 7.7% drawdown is reminiscent of an equivalent hash rate drawdown in December 2022, when Bitcoin’s price bottomed at $16,000 before rallying over 300% over the next 15 months.
This latest hash rate drop follows Bitcoin’s fourth cyclical “halving” event in April, which cut the number of coins paid out to miners in half. According to CryptoQuant’s Miner Profit/Loss Sustainability Indicator, this has left miners “mostly extremely underpaid” since April 20, forcing many to shut down mining machines that have now become unprofitable.
CrypotoQuant said that miners faced a 63% drop in daily revenue after the halving, when both Bitcoin block rewards and transaction fee revenues were much higher.
During this time, Bitcoin miners were seen moving coins from their on-chain wallets at a faster rate than usual, indicating that they may be selling their BTC reserves“Daily miner outflows reached their highest volume since May 21,” the company wrote.
Among the sales of Bitcoin miners, whales and national governmentsBitcoin’s price drop in June also hurt Bitcoin’s “hash price,” a metric of Bitcoin Miner Profitability per unit of computing power.
“Average mining revenue per hash (hash price) continues to hover near all-time lows,” CryptoQuant wrote. “Hashprice stands at $0.049 per EH/s, just above the all-time low hashprice of $0.045 reached on May 1st.”
By Ryan-Ozawa.
News
US Congressman French Hill Doubles Down on Trump’s Pro-Crypto Stance
US lawmaker French Hill has noted that Donald Trump will take a more pro-crypto approach than the current administration. The run-up to the presidential election has seen cryptocurrencies become an issue with lawmakers making huge statements ahead of the polls. Donald Trump has also been reaching out to the industry, making a pro-crypto case.
French Hill Backs Trump’s Pro-Crypto Stance
Republican Congressman French Hill has explained the type of cryptocurrency regulatory framework he believes Donald Trump could adopt in the country. In a recent interview with CNBC, French Hill said that the recently passed FIT21 bill is the type of regulatory framework the Trump administration will adopt in the sector.
#FIT21 passed the House with 71 Democratic votes, it’s exactly the kind of digital asset regulatory framework former President Trump would support if re-elected.
See more on @SquawkCNBC🔽 photo.twitter.com/ceTmU4LApU
— French Hill (@RepFrenchHill) July 3, 2024
THE FIT21 Bill It is intended to protect investors and consumers in the market by establishing clear rules and powers for the various regulators in the sector. According to Hill, Trump will adopt it because it directs the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) on the specific regulatory framework needed in the market.
“… for people who are innovating and starting a crypto token, a related business, custody of those assets, how to ensure consumer protection, so I think that framework is the right approach and that’s what I’m going to recommend to the President to pass, which is that we have not passed it between now and the end of this Congress.”
He also called Trump an innovative and pro-growth president in financial matters.
Cryptocurrency is going mainstream
This election cycle saw the cryptocurrency industry taking a place in mainstream issues following broader adoption across demographics. From candidates moving toward enthusiasts to recent pro-Congress legislation, cryptocurrencies have become a rallying point for officials. The U.S. regulatory landscape has been criticized for stifling growth due to frequent SEC LawsuitsThis has led executives to push for pro-cryptocurrency laws and raise money for pro-industry candidates.
Read also: Federal Reserve Predicts “AI Will Be Deflationary” to Stimulate Economy
David is a financial news contributor with 4 years of experience in Blockchain and cryptocurrency. He is interested in learning about emerging technologies and has an eye for breaking news. Keeping up to date with trends, David has written in several niches including regulation, partnerships, cryptocurrency, stocks, NFTs, etc. Away from the financial markets, David enjoys cycling and horseback riding.
News
US Court Orders Sam Ikkurty to Pay $84 Million for Cryptocurrency Ponzi Scheme
A federal court has ordered Jafia LLC and its owner, Sam Ikkurty, to pay nearly $84 million to cryptocurrency investors after ruling that the company was operating a Ponzi scheme.
The ruling, issued by Judge Mary Rowland in the U.S. District Court for the Northern District of Illinois, follows a lawsuit filed by the Commodity Futures Trading Commission (CFTC) in 2022 after the fund collapsed.
Judge Rowland found that Ikkurty, based in Portland, Oregon, did numerous false claims on his company’s hedge funds.
These included misleading statements about his trading experience and the promise of high and stable profits. Instead, Ikkurty used funds from new investors to pay off previous investors, a hallmark of a Ponzi scheme.
The Ponzi Scheme
The court found that Ikkurty misappropriated investment funds for personal use without the knowledge of the investors. These funds were used for personal use and were reported as Fraudulent Investmentscausing significant financial losses to customers.
This non-transparent operation violated Transparency Commission regulations, which led to the imposition of a hefty fine to compensate defrauded investors and restore some public confidence in the financial system.
Judge Rowland emphasized that fraudulent activity such as this violates the law and undermines the integrity of modern financial markets. The $84 million award seeks to address the financial harm inflicted on investors and reinforce the importance of legal compliance in cryptocurrency trading.
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